
132% Unprecedented Growth and Support for the New York Show
New York, NY (March 8, 2010) – The January 2010 market was a defining moment for MRket NY; a robust show floor, impressive traffic, and a buoyant and energetic atmosphere were the key ingredients to the show's success.
MRket, which first launched in NYC this past July, increased in size by 132% and expanded into the contemporary/luxe segment with the debut of Vanguard during the January 18 20, 2010 event. Nearly 50% of the show floor consisted of first time exhibitors. In total, MRket NY offered retailers 250 upscale brands of the finest and most current classic menswear designers/manufacturers. Included in this group of fine vendors is MRket's renowned Made In Italy Section, which also grew by a staggering 48% this season. This explosive growth and overwhelming support of exhibitors and retailers is an especially impressive achievement during this economic climate and is a clear demonstration of the unprecedented value MRket is delivering to the menswear industry.
Adding to the overall success of the show was the debut of Vanguard, a luxe/contemporary division, which brought a new dimension to MRket by featuring 20 progressive brands. The debut of Vanguard was an unmitigated success as it was shopped heavily by contemporary retailers and classic stores who were looking to expand into a more progressive merchandise mix.
Home to the finest menswear brands in the industry, MRket NY and Vanguard have clearly become the shopping destination for retailers to fulfill their Fall/Winter needs. Thousands of retailers from 49 states and 23 foreign countries shopped MRket NY and Vanguard. The show's January attendance surpassed that of the July '09 edition by 46%. The busy show floor consisted of quality menswear retailers from prominent department stores, specialty stores, and buying offices. As indicated in the quotes below, the show floor was optimistic and the robust level of order writing was a clear sign that business is picking back up.
MRKET BUZZ:
"The organization of the MRket show is superb! The Santorelli booth was very busy during the show and we had many customers who returned to see us. We are not alone in our feeling that MRket is now the hot men's show in New York City and Las Vegas. We truly appreciate what Mrket is doing for our men's industry and we will continue to support the show." - Ben Olia of Santorelli
"I really enjoyed my time at this past January edition of MRket NY. The facility was clean and spacious, lending itself to a visually pleasing booth layout where merchandise was clearly visible. The vendors who participated in the show were of the highest quality, as was the merchandise they offered. I feel that MRket has become one of the high caliber trade shows for the menswear industry and I look forward to attending future shows." - Jeff Lauzier of Joseph's in Portland, ME VANGUARD BUZZ:
"The debut of Vanguard was absolutely stunning – very upscale and high class. The show's décor was a 10 out of 10. The retailers who were shopping the show were high quality as expected. Show management, specifically Charles Garone, could not have been better hosts. This has been by far the best show I have experienced. I look forward to growing our business together." - Jared Lang of Jared Lang
"I found the debut of Vanguard to be an excellent one, and look forward to the show's future growth. I was very excited to find several new lines at the show. The environment of Vanguard is far superior to other shows that we have attended in the past. For me, the show was marvelous – and believe me, I never use that word." - David Kositcheks of Kositcheks in Lansing, MI
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