John McCoy
Owner
www.gransasso.it/index-eng.html
Booth: 214
How would you define your collection? Describe the Gran Sasso man.
Classic timeless style with a fashion forward fit. The Gran Sasso man values style over trend and knows the importance of premium quality luxury classics.
Which “must-have” item from your Fall/Winter 2012 collection will instantly update a man’s wardrobe?
Vintage garment-dyed merino in a “new” neutral (raspberry, deep violet saturated jewel tones that I still consider “neutrals” as they go with taupes, browns, grays, blacks and navies).
What are you doing to address the growing importance of social media and how it will impact your business?
Social Media is an integrated aspect of our business now. The speed with which information, trend and excitement travels in is unparalleled on any other platform. We are currently working with our brand’s Italian headquarters and our collective visions for the brand internationally to integrate this timeless collection’s aesthetic into both social platforms, such as Facebook and Twitter, and e-commerce. What an exciting time for us!
What do you think the next major shift in the menswear industry will be?
Menswear is seeing a strong upswing in knitwear. We are excited to see the ways our brand really capitalizes on the modern man’s adventurous outlook with style. These pieces have maintained their high-quality throughout the ups and downs of cut and sewn back to the knitwear re-emergence. I can only imagine that they will be valued even more for the fit, gauge and styling in the coming seasons.
What do you consider to be the world’s best fashion city for men and why?
Tokyo is the best fashion city for men because it’s young, innovative, and aware. The Japanese are truly open- constantly bending and breaking “the rules.”
From where do you draw inspiration?
Inspiration certainly comes from travels to Europe—be it Milan, Paris, London or more recently from Shanghai and Tokyo. Street wear and art across the globe are inspiring how they are integrated in different cultures.
What would people be surprised to know about you?
I hope it’s not a surprise, but my appreciation for art. I love being a patron to young artists, and I am a huge advocate of creating art from the art I collect through it’s arrangement, display, and curation.
