Kristian Horvath
Principal
Booth: 396
How would you define your collection? Describe the Chadburry man.
The Chadburry man is dressed smart and casual with a distinctive edge. His confidence radiates and he is not afraid to stand out in a crowd. Individuality is key.
Which “must-have” item from your Fall/Winter 2012 collection will instantly update a man’s wardrobe?
Our waistcoat (or vest) is one item that will provide versatility and style to a man’s wardrobe. It gives a sophisticated look to suits as well as a casual feel with slacks and sport coats.
What are you doing to address the growing importance of social media and how it will impact your business?
In the next few weeks we will be launching the brand’s new global website (www.chadburry.com). This site will interact with social media outlets, Facebook (http://www.facebook.com/pages/Chadburry), Twitter (@MrChadburry), and YouTube, to name a few. Since our brand attracts on a global level, we need to stay connected with our loyal and tech-savy customers to keep them engaged with our clothes. We will also be launching a blog that will incorporate videos, tutorials, press, news, events, etc. We like the idea of providing multiple ways for our clients to interact with us, whether it’s giving ideas, visiting us at stores, giving feedback or receiving a simple “pat on the back.” We like receiving emails, pokes, tagged photos and tweets from all over the world. Having social media tools is a great way to have a direct communication with the end customer – the Chadburry man.
What do you think the next major shift in the menswear industry will be?
We feel that the next major shift in fashion will be creating garments and clothing that focus solely on the individual. There are many brands that cater to our every need, but we see very little brands that capture the person’s personality. Fashion is about being unique. In life we want to stand out and be recognized as unique individuals. Clothes are supposed to be fun and make you feel great! Have you heard of the saying, “Life is short,” well, we respond by saying, “We might as well make the best of it.”
What do you consider to be the world’s best fashion city for men and why?
Since our goal is to provide our clients with individual looks, we see great fashion potential in the city of Tokyo where young people tend to experiment with fashion. We are seeing that these individuals are discovering their personalities through what they are comfortable in and how the clothes make them feel.
From where do you draw inspiration?
Our inspiration draws from everyday life, pop culture, traveling and encountering new worlds and people. Everyday we see intriguing shapes, forms, details, patterns and our focus is to captivate unique design and incorporate it into our clothes. Life is beautiful and we like to take our time to enjoy it.
What would people be surprised to know about you?
As a member of the Chadburry team, I am a great ping pong player. We accept any challenges for a match.
